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HIRE THE BEST LOCAL SEARCH ENGINE OPTIMIZATION SERVICES IN PHILIPPINES

 

WHAT IS LOCAL SEO?

Local SEO (local search engine optimization) is the process undertaken to help a website perform well in organic search for geographical searcheIt is particularly appropriate for local businesses who need to rank well for key terms locally but are less concerned with national or worldwide exposure.

For example, if you run a small independent plumbing firm in Rexburg, Idaho you would want to appear in search results for people searching for “plumbing” or similar in and around Rexburg, Idaho, but would not want to be showing for the same searches in the United States.

WHY DO YOU NEED LOCAL SEARCH ENGINE OPTIMIZATION SERVICES?

How can you run the business if people are not discovering your product or your services? The answers are, NO. These days most of the people are searching online for a product or services that would solve their problem. And you still there, doing some offline traditional expensive marketing.

HOW DOES OUR LOCAL SEARCH ENGINE OPTIMIZATION SERVICES WORK?

As local search engine optimization company, we will improve your website rankings in local search results of search engines by building authority to it. Search engines will rank a website for a certain keyword with these local SEO ranking factor.

  • Local Citations, Google My Business Listing and much more.
  • High Quality and relevant content for your niche
  • Good optimization – Learn more here
  • Mobile friendly web design + Fast Loading Speed
  • Quality and relevant backlinks – Learn more here

WHY FOCUS ON LOCAL SEARCH FOR YOUR BUSINESS?

Any small business that operates a brick and mortar location needs to be pouring the bulk of its efforts into local SEO. Considering that 75 percent of “local-intent mobile searches” lead to in-store visits within 24 hours, this point is pretty hard to argue; and lends further credence to having a mobile-friendly website.

For this reason (and many others), small businesses need to get their business listed with popular and localized websites such as Google My Business, Bing Places for Business, Yelp, the Yellow Pages website, Foursquare and other directories.

When listing your brand, be sure to include your name, address and phone number at the absolute minimum. If given the opportunity, include other information such as nearby landmarks, hours of operation, and other important details you know your customers are looking for.

The next most important factor to focus on is reviews from local customers. Since 84 percent of customers trust online reviews as much as a personal recommendation, this is critical to generating business and becoming more visible in the SERPs by engendering a higher click-through rate.

Moreover, previously published studies have denoted that reviews play a significant role in a business’ inclusion in Google’s carousel results — the results that appear that the top of search pages.

A few great ways to generate local reviews is by asking for them through social media, providing customers with discounts in exchange for an honest review, and catering to customers who left poor reviews in hopes of turning their experience into a positive one.

The main goal in your local efforts is to get your business listed with as many reputable destinations as possible so you can create a significant number of reviews. Great word of mouth means more traffic to your store.

Tina Courtney

local search engine optimization services

CITATIONS AND GOOGLE LOCAL LISTING

Local Citations helps to boost Google location ranking and neighborhood company in online. Local Citations are extremely recommended for far better Google regional search outcomes. Consistent citations are also particularly significant in less competitive niches, like plumbing or electrical, where a lot of service providers don’t have websites themselves. This can be a crucial element of your ranking algorithms in Google. Other things becoming equal, organizations having a greater variety of Citations will probably rank higher than corporations with fewer Citations.

NAP (NAME OF THE BUSINESS, ADDRESS OF THE BUSINESS AND PHONE NUMBER OF THE BUSINESS)

As The Hoth said, which I consider one of the best local seo company, consistent building your info is one of the keys to rank your business in city or state where do you want to served. One of the reasons why there’s an inconsistent NAP of your business are the following:

  • You move and get a new address
  • You get a new phone number
  • You have variations of your name
  • Aggregators just pick up incorrect information about your business and display the incorrect NAP.

(Source: https://www.thehoth.com/local/citation-cleanup-service/)

HIGH-QUALITY CONTENT AND OPTIMIZATION

Search engine cares about people who use their service, especially Google. They hate irrelevant content and low-quality thin content website and just stuff the site with ads. Just this last March 2017, Google released an update was targeting low-quality site content which is mainly focused on Adsense revenue and not on the user. It is also said in the article that on their analysis the website that was affected by this update had dropped in 90% of their former traffic. Learn more Google Fred update at – https://markjason-recabo.com/googles-unconfirmed-update-fred/

WHY DO YOU NEED RELEVANT NICHE BACKLINKS?

In ranking locally in SERP, we still need to build backlinks and boost your domain authority by building a relevant niche backlink. The relevant backlink is a kind of link that is placed on a website that has the same topic of your site. The relevancy will depend on the content of the web page that you are linking to and other LSI keywords.

It is good because the website that you are linking to with the same niche could bring a potential client for your business that is already interested in the niche that you were in.

The process of getting links that are related to your niche would be manual outreach posting to blogs and website.

GOOD ON-PAGE OPTIMIZATION FOR LOCAL SEARCH ENGINE OPTIMIZATION

This is one of the crucial things to rank at top of search engines. A good on-page optimization will bring you top at search engines for low and medium competition keywords without having any backlinks.

There are top 3 plug-ins used for WordPress SEO and that are the following:

SEO YOAST WORDPRESS PLUG-IN

WordPress plug-in – Yoast SEO has widely known for it offers a free version of the plug-in. It is also powerful and has awesome features such as a color indicator that will tell you how your content optimization good are.  One of the amazing features it offers is letting you put 1 focus keyword you want to rank your page or post at search engines for a free version of the plug-in while premium versions let you target 5  keywords. However, if you are doing multiple keywords in one post, I suggest using LSI of your main keyword.  I wrote an answer about this plug-in at Quora, you might wanna read my post as that will help you a lot.

ALL IN ONE SEO PACK

With over 1 million installed this plug-in, this would put as the next most used SEO plug-in for WordPress. They also offer free and paid version of their plug-in. Tough, I am not a fan of this plug-in but this plug-in offers a lot of features too that will help you on your website. You can read and learn more about optimal settings of All In One SEO Pack at Shoutmeloud post.

SEOPRESSOR

SEOPressor is a premium plug-in that does not offer a free version. Also, this is my favorite plug-in for on-page optimization for WordPress. This plug-in offers meta title and description settings, social media tag, schema.org and you can put 3 focus keywords. It also has other features which I found very useful in doing on-page for WordPress site which are suggestion optimization, LSI keyword suggestion which will guide newbies in SEO in an optimal optimization of their post. Another thing that attracts me for using and pay for 97$ one time payment (you could grab SEOPressor at 9$/month) license.

MOBILE FRIENDLY DESIGN OF YOUR WORDPRESS THEME + FAST LOADING SPEED

Perhaps you were asking yourself a question. Why has web design become part of a local strategy? Simple, most of the people these days has a smartphone, every time when they need something they search using their smartphone and imagine if your website is not a mobile friendly, which makes a user experience for that potential lead of your business WASTED. Also, last April 21, 2015, Google released a very important ranking factor which is called Mobilegeddon. This update designed to give a boost to mobile-friendly pages in Google’s mobile search results.

On the other hand, one of the ranking factors that needs to be implemented in doing Local Search Engine Optimization is decreasing the loading time of your website. According to SemRush Blog, It was 2010 that Google announced that they will regard page speed as ranking factor. Also, another reason why you should not disregard page speed is that decreasing the loading time of your website can drastically increase your conversion rate for your business as Kissmetrics indicated in their blog post.

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